Hi, I’m Ericka — founder of Good Enough Co. I help organizations and leaders grow with practical, human-centered development that’s designed to stick, scale, and serve every level of your company.
Stop throwing program spaghetti at the wall. Let's create a culture in your company where everybody thrives.
Development woven into real workflows, routines, and conversations so it strengthens performance without adding burden.
Steadiness, self-awareness, and grounded confidence developed through moments of stretch, transition, and identity shift.
Clients often say, “I didn’t even realize that was part of the problem until you said it.” We surface patterns and challenges early on.
Small, consistent practices that make new skills feel natural over time, turning development into a sustainable part of daily work.
Experiences built for HQ, store leaders, field teams, and distribution centers — ensuring development is accessible no matter where people sit.
Reflection habits, learning loops, psychological safety, team dynamics — translated into actions people can actually use on Monday morning.
I bring infectious energy and genuine enthusiasm to every team and leader I work with because I love leadership and organizational development that reaches all levels of a company.
Small, consistent practices that make new skills feel natural over time, turning development into a sustainable part of daily work.
Steadiness, self-awareness, and grounded confidence developed through moments of stretch, transition, and identity shift.
Development woven into real workflows, routines, and conversations so it strengthens performance without adding burden.
Clients often say, “I didn’t even realize that was part of the problem until you said it.” We surface patterns and challenges early on.
Experiences built for HQ, store leaders, field teams, and distribution centers — ensuring development is accessible no matter where people sit.
Reflection habits, learning loops, psychological safety, team dynamics — translated into actions people can actually use on Monday morning.
I bring infectious energy and genuine enthusiasm to every team and leader I work with because I love leadership and organizational development that reaches all levels of a company.
It’s about taking the pressure off so leaders can build habits, skills, and confidence — one meaningful step at a time.
Designed and delivered a scalable, equitable, habit-forming experience across HQ, retail stores, and distribution centers.
Enterprise-level new leader program (Target)
Partnered on research that linked inclusive leadership behaviors with higher store performance — proving the business impact of belonging and the bottom-line need for inclusion strategy.
Inclusion + performance insights (Sleep Number)
Helping them build identity, confidence, and reflective capabilities that set them up for the next rewarding chapter in their career.
Coaching first-time leaders and transitioning executives
Supported organizations moving from startup scrappiness to mature systems — without losing their soul.
Cross-functional transformation
I’m warm, straightforward, and I like to bring some levity into the work. (Life’s too short for leadership development that feels like a chore.)
Come exactly as you are
You’ll get frameworks and clarity, but also practical steps you can implement immediately.
Real talk, real tools
We’ll navigate the human side and the system side — because sustainable leadership requires both.
We zoom out + zoom in
I carry multiple certifications, but if it doesn’t help you lead better, we’re not using it.
No buzzword soup